Freedom Mortgage’s Senior Vice President, Marketing and ECommerce, Seth Kronemeyer participated in a panel discussion at the MBA Technology Conference last week.
Kronemeyer joined Don Kracl, Mortech/Zillow; Kesna Lawrence, Datamyx; and Jonathan Corr, President and Chief Operating Officer for Ellie Mae.
From the Housing Wire article:
Freedom Mortgage’s Seth Kronemeyer noted, like the rest of the industry, had experienced a decline in volume as refinances receded and that his company was exploring multiple channels and new options, like social media, to reach the next generation of homebuyers. Building brand awareness and focusing on the customer experience will be critical. Sending out “rate alert emails” won’t cut it in 2015, he said.